News release

Orville Redenbacher’s® Gourmet® Popcorn Introduces New Crunchy, Ready-to-Eat Pop Crunch™

Four new flavors offer sweet and savory tastes with half the fat of leading brand of regular potato chips

OMAHA, Neb.--(BUSINESS WIRE)--Apr. 23, 2013-- Orville Redenbacher’s® Gourmet® Popcorn, a brand of ConAgra Foods, Inc. (NYSE: CAG), is once again bringing an exciting new choice to the snacking aisle - new Pop Crunch™, a delicious ready-to-eat popcorn snack. Bursting with crunchy flavor, Pop Crunch is air popped for half the fat of leading brand of regular potato chips. Four satisfying Pop Crunch flavors allow you to snack smart, without sacrificing taste.

Pop Crunch comes in four delicious flavors, including Brown Sugar Cinnamon; Cheddar and Caramel Mix; ...

Pop Crunch comes in four delicious flavors, including Brown Sugar Cinnamon; Cheddar and Caramel Mix; White and Sharp Cheddar; and Parmesan Herb (Photo: Business Wire)

Made with whole grains, Orville Redenbacher’s Pop Crunch is a great option for anyone looking for a delicious, feel-good snack this spring – whether you’re packing a lunch or grabbing an afternoon snack on-the-go. The sweet and savory collection of flavors includes Brown Sugar Cinnamon; Cheddar and Caramel Mix; White and Sharp Cheddar; and Parmesan Herb Mix. Pop Crunch is also ideal for snackers seeking a gluten-free option.

“We know consumers looking for a better for you snack don’t want to sacrifice delicious taste,” said Daniel Marple, Vice President and General Manager for Orville Redenbacher’s popcorn. “Pop Crunch delivers a satisfying grab-and-go snack that is full of flavor but lower in fat, and continues Orville Redenbacher’s history of offering premium popcorn.”

Orville Redenbacher’s popcorn has satisfied snack lovers for decades, and Pop Crunch is the latest in a long line of popcorn innovations. Last year Orville Redenbacher’s introduced its first ready-to-eat gourmet popcorn, while the award-winning Pop Up Bowl® gives microwave popcorn lovers an even more convenient way to enjoy their favorite snack.

Pop Crunch gourmet popcorn retails for $1.29 for a 2.1 oz. bag and $2.99 for a 5.0 oz. bag, and is now available at grocery and mass retailers nationwide. For more information on Pop Crunch and the rest of Orville Redenbacher’s ready-to-eat, microwave and kernel popcorn, visit www.orville.com.

ABOUT CONAGRA FOODS

ConAgra Foods, Inc., (NYSE: CAG) is one of North America's largest packaged food companies. Its balanced portfolio includes consumer brands found in 97 percent of America’s households, the largest private brand packaged food business in North America, and a strong commercial and foodservice business. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club stores and drugstores. ConAgra Foods also has a strong commercial foods presence, supplying frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with Easy Dinner Recipes and more. For more information, please visit us at www.conagrafoods.com.

Source: ConAgra Foods, Inc.

ConAgra Foods
Dan Skinner,(630) 857-1508
Dan.Skinner@conagrafoods.com
or
Edelman
Sarah Pagel, (312) 240-2635
Sarah.Pagel@edelman.com

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