ConAgra Foods – Maker of 100% Whole Grain Orville Redenbacher's Popcorn and Ultragrain Whole Wheat Flour – Applauds FDA Approval of Qualified Health Claim
Claim Touts the Power of Whole Grains in Reducing Risk of Type 2 Diabetes
OMAHA, Neb.--(BUSINESS WIRE)--Sep. 24, 2013-- ConAgra Foods Inc. (NYSE:CAG), one of North America’s leading food makers, praised the U.S. Food and Drug Administration (FDA) today for approving their petition for a qualified health claim that links whole grain consumption to a reduced risk of developing type 2 diabetes.
As a result of this approval, food manufacturers will now be able to communicate that whole grains and whole grain-containing foods which meet certain nutrient requirements outlined by the FDA may reduce the risk of type 2 diabetes.
“We were the originator of this petition and we’re thrilled the FDA is confirming that whole grains have a positive effect on people’s health and well-being and can help reduce the risk of developing type 2 diabetes,” says Al Bolles, Ph.D., Executive Vice President, Research, Quality and Innovation at ConAgra Foods. Mark Andon, Ph.D., Vice President of Nutrition at ConAgra Foods, agrees. “For the 79 million Americans who are at risk for developing type 2 diabetes, this claim will provide easy, at-a-glance guidance for foods which can help reduce their risk.”
At least three ounces of whole grains per day is recommended by the most recent U.S. Dietary Guidelines, but less than 5% of Americans actually meet this goal.2 “To put this into context, one ounce of whole grains is equal to one slice of whole wheat bread, a ½ cup serving of cooked whole grain pasta, or three cups of popcorn like Orville Redenbacher’s SmartPop!” says Andon.
ConAgra Foods also makes Ultragrain, the first 100% whole wheat flour that offers whole grain nutrition with the taste, texture and appearance of traditional white flour. Because it’s milled to retain the entire whole grain, all-natural Ultragrain offers more fiber, B vitamins, and vitamin E than refined white flour. Ultragrain has been used for several years to make many grain-based foods and is now available in grocery stores across the country, making it the simple way to add whole grain nutrition to the foods you and your family already enjoy, without sacrificing taste, texture, or appearance.
Whole grains can easily be obtained through a variety of foods and numerous health organizations have been educating Americans about the relationship between increasing whole grain intake and a reduced risk of type 2 diabetes. “With obesity and type 2 diabetes on the rise, this claim helps reinforce the public health messages that consumers are receiving from trusted sources about the importance of including more whole grains for a healthful lifestyle,” says Andon.
About ConAgra Foods
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged food companies with branded and private branded food found in 99 percent of America’s households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us at www.conagrafoods.com.
 National Diabetes Prevention Program. Centers for Disease Control and Prevention. Sept. 2013. http://www.cdc.gov/diabetes/pubs/action/facts.htm
 2010 U.S. Dietary Guidelines for Americans. Page 36.
Source: ConAgra Foods Inc.
Lanie Friedman, 630-945-8492