Blue Bonnet is the brand consumers trust for baking and spreading. For more than 60 years, consumers have relied on Blue Bonnet to deliver quality table-spread products at an everyday value. All Blue Bonnet soft-spread products have zero grams of trans fat per serving. Remember—"Everything's Better With Blue Bonnet On It!"
History
Blue Bonnet was a small, independent margarine vendor until 1943, when it was purchased by Standard Brands and turned into a national brand with the slogan: "Everything's Better With Blue Bonnet On It!" In the early years, restrictive laws in much of the United States and Canada made it very difficult to sell margarine. To protect dairy producers from competing with cheaper vegetable-oil-based spreads, margarine often was subject to excessive taxes, or forbidden from being colored yellow like butter. The Margarine Act of 1950 freed markets, and Blue Bonnet introduced the quarter-pound stick of margarine, which quickly became the standard format for margarine and butter in the United States.
